Search engine optimization (SEO) is the method of humanizing the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for under attack keywords. Typically, the prior a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

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